Usefulness of Equity Research Reports

These days, investment banking has become such a crucial need of companies. Without it, they can’t progress. Even NRIs now wish to invest money in India. They however are not able to find lucrative investment opportunities. In that case, it becomes quite necessary that they can get some ample guidance. Without such guidance, their survival is not possible. Such guidance can control the investments they make. When the stock markets are so volatile, foreign investors need proper guidance to be able to proceed quickly.

NRI services are crucial features of the services of any investment aid company. These services ensure that investors can have balanced portfolios, which have a substantial amount of low risk and stable income instruments. On the other hand, they can also have equities, which are volatile income instruments. Equity research is quite crucial for investors so that they are able to make important decisions regarding investment. They can also maximize the return on their investments so that they can gain income quite easily. It’s quite important that investors gain access to such equity research reports.

It’s important that investors don’t put money in investment opportunities which don’t have any futuristic value. Professionals who have great knowledge of various investment sectors and can provide with an impartial view of the market prepare these reports. These reports take so many factors into consideration, which include both the demand and supply factors and condition of the economy. Sometimes, some company fundamentals don’t make it apt for investment. So, the prospective investors get a detailed idea whether the products of a company will have a future demand.

The analysts of such reports also meet the professional managers of the company to gain an insight into what the company plans to become in the long run. Any idea of the company’s strategy, can aid experts in preparing detailed sector income reports. So, when any ordinary investor gets hold of the earnings previews of any company, he can get a better idea of the investment decision. When the investors have hold of company reports they can’t take any wrong investment decision. Such analysts who prepare the reports are MBAs. It is better that any investor should take the services of an autonomous equity research analyst so that he does not gain a fraudulent report.

Investment banks are known to have written fraudulent equity research statements for earning profits. The investors are truly benefitted to have such information because they can trade the security accordingly. They can hold it or dispose it off. If the security does not have any future scope, the investor can do away with it. In fact, such equity analysts make frequent disclosures, which contain relevant market information. They also apply the trading history of the company to get an insight into its futures. They also use the industry information for developing such reports that aid in portfolio management.

What Sort of Career Centers on Research and Development?

The progress of a company or business relies upon the research and development that comes from employees constantly looking for better approaches concerning issues like management, growth, expansion, and cost-efficiency. If seeking ways to improve a business interests you, it is recommended to consider some of the occupations listed below:

Clinical Research Coordinator

A Clinical Research Coordinator is in charge of the organization of research data concerning clinical projects. Typical responsibilities include selecting and observing subjects, and then helping out with the analysis of acquired information. A high school diploma (or its equivalent) paired with two to four years of related experience is required for this job. An array of tasks is encountered, which allows an employee to exercise their creativity, judgment, and planning skills. It is not uncommon to report to a supervisor or manager. The average annual salary for this job title ranges between $37,063 and $68,018.

Market Research Analyst

The collecting and analysis of data in regards to existing and potential product/service markets is one of the main concerns of a Market Research Analyst. Knowing the competitors within the market and keeping an eye on change within the industry is another important part of pursuing this kind of career. A bachelor’s degree (with zero to two years of experience in the field) is necessary in order to build a working knowledge of commonly used concepts, practices, and procedures associated with market research. The average salary is seen between $35,182 and $56,999.

Research and Development Director

If you are interested in becoming a Research and Development Director, there is a lot of experience required in order to fill the shoes of this lucrative position. As director, a watchful eye is needed in order to keep tabs on the research and development policies of an organization. You will review and approve objectives and initiatives concerning the future of a company. The research and development programs you back should boost the profitability of a business and hopefully create more of a threat to competitors. A bachelor’s degree with at least ten years of experience in the field is required to apply for this position. Typical salaries are seen between $98,732 and $253,482.

Market Research Manager

As a Market Research Manager, you will manage the activities that take place within the market research department. It will become your duty to oversee the inner-workings of a team of analysts to make sure they follow proper procedures concerning analytic techniques that access the various demands for products and services on the market. You will become a wizard at predicting consumer trends and become responsible for looking over current research projects. A bachelor’s degree in an area of specialty with at least seven years of experience in the field is necessary for this position. It is also important that you are able to lead and work well with others. An average yearly salary for Market Research Manager is seen between $65,538 and $114,791.

Operations Research Analyst

The collection and analysis of data in regards to the evaluation of operational difficulties is one of the many duties of a Operations Research Analyst, who will later suggest the best course of action when it comes to solving issues concerning a company. A bachelor’s degree and zero to three years of experience is required for one to gain a sufficient amount of knowledge for the execution of typical concepts, practices, and procedures concerning your job. Yearly salaries for this position range from $30,126 to $61,010.

Best Companies in Research and Development

When looking for the best companies to work for in the field of research and development, using the Fortune magazine’s “100 Best Companies to Work For” list could become a rather helpful starting point. Making the list for 2008, FactSet Research Systems Inc. has proven itself worthy in the world of integrated financial information and analytical applications. As a small company, it ranks #20 on the list and captured the #52 overall position on the Top 100.

Another praiseworthy company is Genentech, which showers its employees with an onsite farmers’ market and day care for dogs. Their 401(k) match is rather impressive, where employees also enjoy access to an onsite fitness center, subsidized gym membership, job sharing program, compressed workweek, and telecommuting. The most common salaried job at Genentech is a Research Associate at $85,880. There is also a satisfying balance of minority and female employees in the company.

A Career in Market Research

Market research offers a wide array of job profile from which you can make your selection. In essence, the market research wing of any company plays a pivotal role in helping the company make profits through selling their products. This department collects facts, analyzes them, and compiles the findings into a report which also contains suggestions about the possible steps that the company needs to take in order to sell its products.

Market research careers are high paying jobs and have been identified to be job spheres that hold much promise of growth. While an average employee earns around 61k annually, few of the best professionals working in this department for the top notch companies rake in over 100k a year.

Now if this little trivia has got you interested in market research jobs, then allow me to elaborate on the conditions that you need to fulfill in order to bag a job. Not only do you need a bachelor’s degree in marketing, you need to have other qualities as well. Depending on your attributes, you are sorted in to different working units within the market research department.

To understand market research career profiles, you need to understand the types of job posts available in this wing:

• Market Research Manager- If you have good supervisory ability and can do justice to the authority that has been put in your hands, you are a definite manager material. All you need to do is to ensure that the subordinate staff are doing their bit and compiling the report on time. If the department runs slow and fails to turn in their key findings on time, a company is rendered paralyzed for without the feedback from this wing they will be unable to market the product.

• Market Research Executive/ Analyst- These people play an important role within the wing itself. Not only do they chalk out the course of action plan that this wing is going to undertake in order to file the report, but they also play a hefty role in analyzing the facts collected by others working in this department.

People who are market research analysts or executives need to have a critical reasoning faculty apart from the ability to analyze and deduce results from a set of given facts. These are also the employees who work non-stop in identifying the key findings of the primary research work and in filing a strategy based advice report. Since this report is mostly presented in front of the company executives, people working in this unit cannot possibly suffer from public speaking phobia. Finally they also need to have a good grasp over the language, for it is their way of presenting the facts in paper that will earn them brownie points.

• Market Research Worker/ Interviewer- These are the people who are credited with carrying out the work at grass root level. From designing online polls and questionnaire to conducting face to face interview in order to feel the pulse of the market and collect data; they are the nuts and bolts that hold the department together.

Now that you have a fair bit of idea about market research job profiles, I am sure you will be able to get a clearer picture and judge for yourself, if this is the right job sphere for you or not!

Eye-Tracking For Marketing Research

Ever watched a TV commercial and not known what it was advertising? Sometimes we can see the same advertisement day after day and even become familiar with the advertisement’s narrative content. Yet when asked what the advertisement is trying to sell, we are at a loss. The question is why is the commercial failing so badly?

One way to answer this question is to run a marketing research study and simply ask respondents why they didn’t or couldn’t engage with the branding message in the advertisement. This might provide an answer. However, research has shown that visual attention is complex and involves both conscious and unconscious impulses. Because visual attention often depends upon unconscious impulses, respondents may not really understand their own visual behaviour. This can lead respondents to give rationalizations for their patterns of visual attention that are, in fact, quite wrong. This is a serious problem as, in marketing research, a wrong answer is often much worse than no answer at all.

You may well have heard of eye-tracking for marketing research. When used in a marketing research study, eye-tracking can give important insights into viewers’ engagement with marketing material through visual behaviour analysis. At a very basic level, visual behaviour analysis allows the marketing researcher to see through the eyes of the customer and to determine the customer’s focus of attention at any given point in time. The hope is that by conducting visual behaviour analysis, we can spot potential problems with the marketing material before the campaign is launched.

What can visual behavior analysis tell us that we don’t already know? Marketing professionals rely upon marketing research to garner insights into customer opinions and behaviour. This data is often interpreted with the aid of empathic skills, intuition and experience. However, eye-tracking gives a more direct access to the viewer’s thought processes through visual behaviour analysis. This is important as eye-tracking is not merely about viewers’ eye-gaze patterns: visual behaviour analysis helps us understand what the viewer is thinking. When we watch a viewer’s eye-gaze pattern over an advertisement, we gain an understanding of the viewer’s thought processes. What they are looking at and why? Are they paying attention to the key branding visuals? What is the link between attention to branding visuals and the ability of the viewer to recall branding information at a later date? Do the viewers read textual information? If so, how much of the text do they read?

These are just some of the generic insights offered by visual behaviour analysis. However, when we combine visual behaviour data with contextual information relating to the advertisement, the respondents’ demographic data and the respondents’ self-reported data, it is possible to build up a rich picture of the viewers’ overall engagement with the advertisement in terms of both behaviour and underlying opinions. This data helps us to better understand the viewer. It helps us determine what marketing messages work for viewers and what marketing messages leave them cold. As part of a multi-modal marketing research study, eye-tracking allows us to determine if the viewers ‘get’ our marketing message. If the viewer does ‘get it’, eye-tracking studies will tell us why and if the viewer doesn’t ‘get it’, the visual behaviour analysis will give us the data we need to determine why the advertisement has failed.

Eye-tracking involves three important steps. These are:-

The study – for the results of the eye-tracking study to be valid, the study itself must be performed using a rigorous research methodology. What this means is that the study should be performed in a scientific manner. This is often a point of confusion as some people claim that eye-tracking is not a science but rather qualitative and subjective. This is both true and false. It is true that eye-tracking data can be analysed in a qualitative way. The analysts can draw subjective inferences from the eye-tracking data. However, the validity of these inferences depends upon the validity of the data upon which they are founded. In order for the data to be valid, it must be collected in a scientific fashion. Failure to do so will not only lead to validity problems with the data but will seriously undermine the validity of any inferences drawn from the data.

The Analysis – at its most basic level, eye-tracking data reduces to a series of ‘point of regard’ co-ordinates. For screen based test media, this can be a data file containing time-stamped screen co-ordinates of the tracking subject’s eye-gaze. This data needs to be analysed to gain useful insights from the study. What can be done? Well there are many useful eye-tracking metrics. For instance, it is possible to track every glance test subjects make on the product as and when it appears on the screen. To do this, the product visuals are tracked within the advertisement and intersected with the test subjects’ point of regard co-ordinates. This will allow the analyst to quantify the test subjects’ focus of attention on the product and monitor their level of attention over time. Basically, if a metric involves viewer’s focus on attention to media visuals, it can be used.

The interpretation – provided the eye-tracking data has been collected in a valid way and processed so as to produce useful information, the eye-tracking analyst will provide you with a rigorous set of data and metrics relating to the viewer’s engagement with the advertisement and highlight potential problem areas. The eye-tracking data will be complemented with test subjects’ self-reported data. Respondents will be questioned about problem areas within the media and their overall level of recall of branding information will be assessed. Where retention of key marketing messages is wanting, the analyst will review the respondents’ eye-tracking data to try to discover what went wrong.

Consider the benefits of running eye-tacking studies against prospective marketing campaigns before they are launched. The visual behaviour analysis could identify problems with a campaign which could be corrected before the campaign begins. This has the potential to make campaigns more effective and allow you to avoid the situation where viewers are watching your advertisement with little idea of what you are trying to sell.