Market Researchers – Are You Interested in a Job As a Survey Researcher?

Market research analysts are responsible for determining what products people like to buy and at what price point they will purchase them. They will also gather data on the most effective means of marketing a particular product, and they will analyze past sales in order to predict the future.

Market research analysts will frequently use the Internet, the telephone, and mail, as well as personal interviews, in order to obtain information about consumers. After putting this information together, a survey researcher will then present this information in the form of charts and graphs to a company, so that they can then utilize this information in order to increase their sales.

Survey researchers will typically spend all day conducting surveys that will help corporations make positive fiscal decisions, and their methods of test taking will mirror those of the market research analyst.

The working conditions for these professionals typically involve strict deadlines and overtime may be needed. Survey researchers may also have to travel in order to conduct interviews in focus groups and face to face. A bachelors degree is usually sufficient in order to gain entry into a position in this field, although positions are fairly competitive.

It is also helpful for those hoping to enter the field to obtain internship experience working for companies and learning how to collect data, and most survey researchers are good at working with other people in order to conduct surveys and to identify the needs of potential customers.

In 2006, these professionals had over 250,000 jobs in America, with research analysts holding the overwhelming majority of these positions. Company management are the most frequent employers of these individuals, and professional firms are the entities which will usually hire survey researchers. The job outlook for these persons is expected to grow at a rapid pace over the next 10 years, as companies become increasingly competitive in order to increase market share.

In 2006, the middle 50th percentile of market research analysts made between $42,190 and $84,070, with survey researchers earning between $22,150 and $50,960.

Careers As a Research Analyst

A research analyst is one who prepares an analysis report based on the research that they convey of the market, product or any business and certain kinds of products or issues. Mostly, this research is done for the upper management in order to have a thorough view of the competitor’s market. The analysis report helps the company to recognize the opportunities in investment or a financial issue that they have.

Career as a Research Analyst

There is comprehensive growth of the research analyst through proper contribution and internal training and development. The career paths of a research analyst progresses as follows:

Research Analyst

Research Analyst is the entry level position where the subject mainly conducts market research at both the primary as well as at the secondary levels. Their analysis provides knowledge about the strategies and trends that have been functional.

Industry Analyst

Industry Analyst creates the overall presentation of the market research in order to evaluate and identify the growth processes. It is an advanced role and requires proper mastery of the industry. One who is an industry analyst should possess proper communicational skill in order to provide the presentation and they should also have leadership skills to excel in their specified industry. Participants in the industry analyst job have entrepreneurial thinking.

Research Director

The next step towards being a research analyst and an industry analyst is research director. The Research Director contributes to the entire management of all the different analysis of the industry by the industry analyst. The manage groups and multiple teams under them. This advanced position requires the candidates to be motivating ad proficient in all different forms of industry analysis.

Program Manager

The Program Manager forms the interface between the client and the research team. They take the primary responsibility to manage the analyst team to ensure the project quality according to the standard of the client requirement. They should meet the standards as well as generate the revenue for the development of the business.

Key Concepts

The research analyst career is highly rewarding in every country. It requires analytic power to properly distinguish the opportunities within an industry. Generally it asks for an advance degree in business, accounting or mathematics. One should have the standard knowledge and the basics about computer. As a part of the organization which makes such analysis reports one can take the opportunities to advance from being a research analyst to industry analyst, director or even program manager. You can advance to masters level or doctorate level if needed.

Market Research on the Cheap

Working people didn’t spend 20% of their annual income on Encyclopedia sets because some door to door salesman tricked them into thinking how nice it would be to own a bunch of books. People paid high prices for those gold bound Encyclopedias because they wanted to feel like good parents who were giving their offspring an advantage.

Emotions and the desires that spring from those emotions are the reason that people buy almost everything. A successful business understands the buying emotions and the desires of its customers, and finds a way to satisfy them.

Master salesman will tell you that it is impossible to create a need for a product or service that will not plainly satisfy what people want. Some business schools still teach that wants and needs can be created with slick marketing. How little those academics know about human nature.

The purpose of market research is to know your customer, to unravel the bundle of human emotions and find out what your potential customers really want.

Here are three ways that you can do market research on the cheap. Just because the research method is online does not mean that it cannot also be applied to an off-line business.

1. Keyword Analysis. Everyday people type queries into Google and the other search engines on an almost infinite variety of topics. There are free keyword research tools offered by Google and Microsoft, among others, that will return hundreds or results of the exact phrases that people used to find out more about any topic.

Your job as a market research analyst is to look behind the words and phrases that people use to search. Do some phrases have a greater sense of urgency than others? Are some searches more specific about the nature of a problem?

It will take a little practice, but after a while you can develop a sense of what people really want from the keyword phrases they use when they search on the Internet.

2. Active Forums. There are online forums or communities on thousands of different topics where strangers get together and talk about a common problem with more frankness and honestly then they probably would in person. Anonymity has its virtue.

You would spend thousands of dollars to do market research with a focus group. You can do nearly the same thing for free with online forums.

3. The Competitions’ Sales Letters. A professionally written sales letter will deliberately target buying emotions. Top copywriters get paid thousands of dollars to write those sales letters. You can take advantage of your competitor’s research and the copywriter’s expertise by studying the well written sales letter to identify and understand those dominant buying emotions.

Business Analyst Finance Domain Sample Resume

This is just a sample Business Analyst resume for freshers as well as for experienced job seekers in Finance domain of business analyst or system analyst. While this is only a sample resume, please use this only for reference purpose, do not copy the same client names or job duties for your own purpose. Always make your own resume with genuine experience.

Name: Justin Megha

Ph no: XXXXXXX

your email here.

Business Analyst, Business Systems Analyst

SUMMARY

  • Accomplished in Business Analysis, System Analysis, Quality Analysis and Project Management with extensive experience in business products, operations and Information Technology on the capital markets space specializing in Finance such as Trading, Fixed Income, Equities, Bonds, Derivatives(Swaps, Options, etc) and Mortgage with sound knowledge of broad range of financial instruments.
  • Over 11+ Years of proven track record as value-adding, delivery-loaded project hardened professional with hands-on expertise spanning in System Analysis, Architecting Financial applications, Data warehousing, Data Migrations, Data Processing, ERP applications, SOX Implementation and Process Compliance Projects.
  • Accomplishments in analysis of large-scale business systems, Project Charters, Business Requirement Documents, Business Overview Documents, Authoring Narrative Use Cases, Functional Specifications, and Technical Specifications, data warehousing, reporting and testing plans.
  • Expertise in creating UML based Modelling views like Activity/ Use Case/Data Flow/Business Flow /Navigational Flow/Wire Frame diagrams using Rational Products & MS Visio.
  • Proficient as long time liaison between business and technology with competence in Full Life Cycle of System (SLC) development with Waterfall, Agile, RUP methodology, IT Auditing and SOX Concepts as well as broad cross-functional experiences leveraging multiple frameworks.
  • Extensively worked with the On-site and Off-shore Quality Assurance Groups by assisting the QA team to perform Black Box /GUI testing/ Functionality /Regression /System /Unit/Stress /Performance/ UAT’s.
  • Facilitated change management across entire process from project conceptualization to testing through project delivery, Software Development & Implementation Management in diverse business & technical environments, with demonstrated leadership abilities.

EDUCATION

  • Post Graduate Diploma (in Business Administration), USA
  • Master’s Degree (in Computer Applications),
  • Bachelor’s Degree (in Commerce),

TECHNICAL SKILLS

Documentation Tools UML, MS Office (Word, Excel, Power Point, Project), MS Visio, Erwin

SDLC Methodologies Waterfall, Iterative, Rational Unified Process (RUP), Spiral, Agile

Modeling Tools UML, MS Visio, Erwin, Power Designer, Metastrom Provision

Reporting Tools Business Objects X IR2, Crystal Reports, MS Office Suite

QA Tools Quality Center, Test Director, Win Runner, Load Runner, QTP, Rational Requisite Pro, Bugzilla, Clear Quest

Languages Java, VB, SQL, HTML, XML, UML, ASP, JSP

Databases & OS MS SQL Server, Oracle 10g, DB2, MS Access on Windows XP / 2000, Unix

Version Control Rational Clear Case, Visual Source Safe

PROFESSIONAL EXPERIENCE

SERVICE MASTER, Memphis, TN June 08 – Till Date

Senior Business Analyst

Terminix has approximately 800 customer service agents that reside in our branches in addition to approximately 150 agents in a centralized call center in Memphis, TN. Terminix customer service agents receive approximately 25 million calls from customers each year. Many of these customer’s questions are not answered or their problems are not resolved on the first call. Currently these agents use an AS/400 based custom developed system called Mission to answer customer inquiries into branches and the Customer Communication Center. Mission – Terminix’s operation system – provides functionality for sales, field service (routing & scheduling, work order management), accounts receivable, and payroll. This system is designed modularly and is difficult to navigate for customer service agents needing to assist the customer quickly and knowledgeably. The amount of effort and time needed to train a customer service representative using the Mission system is high. This combined with low agent and customer retention is costly.

Customer Service Console enables Customer Service Associates to provide consistent, enhanced service experience, support to the Customers across the Organization. CSC is aimed at providing easy navigation, easy learning process, reduced call time and first call resolution.

Responsibilities

  • Assisted in creating Project Plan, Road Map. Designed Requirements Planning and Management document.
  • Performed Enterprise Analysis and actively participated in buying Tool Licenses.
  • Identified subject-matter experts and drove the requirements gathering process through approval of the documents that convey their needs to management, developers, and quality assurance team.
  • Performed technical project consultation, initiation, collection and documentation of client business and functional requirements, solution alternatives, functional design, testing and implementation support.
  • Requirements Elicitation, Analysis, Communication, and Validation according to Six Sigma Standards.
  • Captured Business Process Flows and Reengineered Process to achieve maximum outputs.
  • Captured As-Is Process, designed TO-BE Process and performed Gap Analysis
  • Developed and updated functional use cases and conducted business process modeling (PROVISION) to explain business requirements to development and QA teams.
  • Created Business Requirements Documents, Functional and Software Requirements Specification Documents.
  • Performed Requirements Elicitation through Use Cases, one to one meetings, Affinity Exercises, SIPOC’s.
  • Gathered and documented Use Cases, Business Rules, created and maintained Requirements/Test Traceability Matrices.

Client: The Dun & Bradstreet Corporation, Parsippany, NJ May’ 2007 – Oct’ 2007

Profile: Sr. Financial Business Analyst/ Systems Analyst.

Project Profile (1): D&B is the world’s leading source of commercial information and insight on businesses. The Point of Arrival Project and the Data Maintenance (DM) Project are the future applications of the company that the company would transit into, providing an effective method & efficient report generation system for D&B’s clients to be able purchase reports about companies they are trying to do business.

Project Profile (2): The overall purpose of this project was building a Self Awareness System(SAS) for the business community for buying SAS products and a Payment system was built for SAS. The system would provide certain combination of products (reports) for Self Monitoring report as a foundation for managing a company’s credit.

Responsibilities:

  • Conducted GAP Analysis and documented the current state and future state, after understanding the Vision from the Business Group and the Technology Group.
  • Conducted interviews with Process Owners, Administrators and Functional Heads to gather audit-related information and facilitated meetings to explain the impacts and effects of SOX compliance.
  • Played an active and lead role in gathering, analyzing and documenting the Business Requirements, the business rules and Technical Requirements from the Business Group and the Technological Group.
  • Co – Authored and prepared Graphical depictions of Narrative Use Cases, created UML Models such as Use Case Diagrams, Activity Diagrams and Flow Diagrams using MS Visio throughout the Agile methodology
  • Documented the Business Requirement Document to get a better understanding of client’s business processes of both the projects using the Agile methodology.
  • Facilitating JRP and JAD sessions, brain storming sessions with the Business Group and the Technology Group.
  • Documented the Requirement traceability matrix (RTM) and conducted UML Modelling such as creating Activity Diagrams, Flow Diagrams using MS Visio. Analysed test data to detect significant findings and recommended corrective measures
  • Co-Managed the Change Control process for the entire project as a whole by facilitating group meetings, one-on-one interview sessions and email correspondence with work stream owners to discuss the impact of Change Request on the project.
  • Worked with the Project Lead in setting realistic project expectations and in evaluating the impact of changes on the organization and plans accordingly and conducted project related presentations.
  • Co-oordinated with the off shore QA Team members to explain and develop the Test Plans, Test cases, Test and Evaluation strategy and methods for unit testing, functional testing and usability testing

Environment: Windows XP/2000, SOX, Sharepoint, SQL, MS Visio, Oracle, MS Office Suite, Mercury ITG, Mercury Quality Center, XML, XHTML, Java, J2EE.

GATEWAY COMPUTERS, Irvine, CA, Jan 06 – Mar 07

Business Analyst

At Gateway, a Leading Computer, Laptop and Accessory Manufacturer, was involved in two projects,

Order Capture Application: Objective of this Project is to Develop Various Mediums of Sales with a Centralized Catalog. This project involves wide exposure towards Requirement Analysis, Creating, Executing and Maintaining of Test plans and Test Cases. Mentored and trained staff about Tech Guide & Company Standards; Gateway reporting system: was developed with Business Objects running against Oracle data warehouse with Sales, Inventory, and HR Data Marts. This DW serves the different needs of Sales Personnel and Management. Involved in the development of it utilized Full Client reports and Web Intelligence to deliver analytics to the Contract Administration group and Pricing groups. Reporting data mart included Wholesaler Sales, Contract Sales and Rebates data.

Responsibilities:

  • Product Manager for Enterprise Level Order Entry Systems – Phone, B2B, Gateway.com and Cataloging System.
  • Modeled the Sales Order Entry process to eliminate bottleneck process steps using ERWIN.
  • Adhered and practiced RUP for implementing software development life cycle.
  • Gathered Requirements from different sources like Stakeholders, Documentation, Corporate Goals, Existing Systems, and Subject Matter Experts by conducting Workshops, Interviews, Use Cases, Prototypes, Reading Documents, Market Analysis, Observations
  • Created Functional Requirement Specification documents – which include UMLUse case diagrams, Scenarios, activity, work Flow diagrams and data mapping. Process and Data modeling with MS VISIO.
  • Worked with Technical Team to create Business Services (Web Services) that Application could leverage using SOA, to create System Architecture and CDM for common order platform.
  • Designed Payment Authorization (Credit Card, Net Terms, and Pay Pal) for the transaction/order entry systems.
  • Implemented A/B Testing, Customer Feedback Functionality to Gateway.com
  • Worked with the DW, ETL teams to create Order entry systems Business Objects reports. (Full Client, Web I)
  • Worked in a cross functional team of Business, Architects and Developers to implement new features.
  • Program Managed Enterprise Order Entry Systems – Development and Deployment Schedule.
  • Developed and maintained User Manuals, Application Documentation Manual, on Share Point tool.
  • Created Test Plansand Test Strategies to define the Objective and Approach of testing.
  • Used Quality Center to track and report system defects and bug fixes. Written modification requests for the bugs in the application and helped developers to track and resolve the problems.
  • Developed and Executed Manual, Automated Functional, GUI, Regression, UAT Test cases using QTP.
  • Gathered, documented and executed Requirements-based, Business process (workflow/user scenario), Data driven test cases for User Acceptance Testing.
  • Created Test Matrix, Used Quality Center for Test Management, track & report system defects and bug fixes.
  • Performed Load, stress Testing’s & Analyzed Performance, Response Times. Designed approach, developed visual scripts in order to test client & server side performance under various conditions to identify bottlenecks.
  • Created / developed SQL Queries (TOAD) with several parameters for Backend/DB testing
  • Conducted meetings for project status, issue identification, and parent task review, Progress Reporting.

AMC MORTGAGE SERVICES, CA, USA Oct 04 – Dec 05

Business Analyst

The primary objective of this project is to replace the existing Internal Facing Client / Server Applications with a Web enabled Application System, which can be used across all the Business Channels. This project involves wide exposure towards Requirement Analysis, Creating, Executing and Maintaining of Test plans and Test Cases. Demands understanding and testing of Data Warehouse and Data Marts, thorough knowledge of ETL and Reporting, Enhancement of the Legacy System covered all of the business requirements related to Valuations from maintaining the panel of appraisers to ordering, receiving, and reviewing the valuations.

Responsibilities:

  • Gathered Analyzed, Validated, and Managed and documented the stated Requirements. Interacted with users for verifying requirements, managing change control process, updating existing documentation.
  • Created Functional Requirement Specification documents – that include UML Use case diagrams, scenarios, activity diagrams and data mapping. Provided End User Consulting on Functionality and Business Process.
  • Acted as a client liaison to review priorities and manage the overall client queue. Provided consultation services to clients, technicians and internal departments on basic to intricate functions of the applications.
  • Identified business directions & objectives that may influence the required data and application architectures.
  • Defined, prioritized business requirements, Determine which business subject areas provide the most needed information; prioritize and sequence implementation projects accordingly.
  • Provide relevant test scenarios for the testing team. Work with test team to develop system integration test scripts and ensure the testing results correspond to the business expectations.
  • Used Test Director, QTP, Load Runner for Test management, Functional, GUI, Performance, Stress Testing
  • Perform Data Validation, Data Integration and Backend/DB testing using SQL Queries manually.
  • Created Test input requirements and prepared the test data for data driven testing.
  • Mentored, trained staff about Tech Guide & Company Standards. Set-up and Coordinate Onsite offshore teams, Conduct Knowledge Transfer sessions to the offshore team.

Lloyds Bank, UK Aug 03 – Sept 04
Business Analyst
Lloyds TSB is leader in Business, Personal and Corporate Banking. Noted financial provider for millions of customers with the financial resources to meet and manage their credit needs and to achieve their financial goals. The Project involves an applicant Information System, Loan Appraisal and Loan Sanction, Legal, Disbursements, Accounts, MIS and Report Modules of a Housing Finance System and Enhancements for their Internet Banking.

Responsibilities:

  • Translated stakeholder requirements into various documentation deliverables such as functional specifications, use cases, workflow / process diagrams, data flow / data model diagrams.
  • Produced functional specifications and led weekly meetings with developers and business units to discuss outstanding technical issues and deadlines that had to be met.
  • Coordinated project activities between clients and internal groups and information technology, including project portfolio management and project pipeline planning.
  • Provided functional expertise to developers during the technical design and construction phases of the project.
    • Documented and analyzed business workflows and processes. Present the studies to the client for approval
    • Participated in Universe development – planning, designing, Building, distribution, and maintenance phases.
    • Designed and developed Universes by defining Joins, Cardinalities between the tables.
      • Created UML use case, activity diagrams for the interaction between report analyst and the reporting systems.
      • Successfully implemented BPR and achieved improved Performance, Reduced Time and Cost.
      • Developed test plans and scripts; performed client testing for routine to complex processes to ensure proper system functioning.
      • Worked closely with UAT Testers and End Users during system validation, User Acceptance Testing to expose functionality/business logic problems that unit testing and system testing have missed out.
        • Participated in Integration, System, Regression, Performance, and UAT – Using TD, WR, Load Runner
        • Participated in defect review meetings with the team members. Worked closely with the project manager to record, track, prioritize and close bugs. Used CVS to maintain versions between various stages of SDLC.

Client: A.G. Edwards, St. Louis, MO May’ 2005 – Feb’ 2006

Profile: Sr. Business Analyst/System Analyst

Project Profile: A.G. Edwards is a full service Trading based brokerage firm in Internet-based futures, options and forex brokerage. This site allows Users (Financial Representative) to trade online. The main features of this site were: Users can open new account online to trade equitiies, bonds, derivatives and forex with the Trading system using DTCC’s applications as a Clearing House agent. The user will get real-time streaming quotes for the currency pairs they selected, their current position in the forex market, summary of work orders, payments and current money balances, P & L Accounts and available trading power, all continuously updating in real time via live quotes. The site also facilitates users to Place, Change and Cancel an Entry Order, Placing a Market Order, Place/Modify/Delete/Close a Stop Loss Limit on an Open Position.

Responsibilities:

  • Gathered Business requirements pertaining to Trading, equities and Fixed Incomes like bonds, converted the same into functional requirements by implementing the RUP methodology and authored the same in Business Requirement Document (BRD).
  • Designed and developed all Narrative Use Cases and conducted UML modeling like created Use Case Diagrams, Process Flow Diagrams and Activity Diagrams using MS Visio.
  • Implemented the entire Rational Unified Process (RUP) methodology of application development with its various workflows, artifacts and activities. Developed business process models in RUP to document existing and future business processes. Established a business Analysis methodology around the Rational Unified Process.
  • Analyzed user requirements, attended Change Request meetings to document changes and implemented procedures to test changes.
  • Assisted in developing project timelines/deliverables/strategies for effective project management.
  • Evaluated existing practices of storing and handling important financial data for compliance.
  • Involved in developing the test strategy and assisted in developed Test scenarios, test conditions and test cases
  • Partnered with the technical areas in the research, resolution of system and User Acceptance Testing (UAT).

Environment: Windows XP/2000/NT, SOX, MS Office Suite, SQL, MS SQL Server, XML, HTML, Java, J2EE, JSP, Oracle, WinRunner, Test Director