How to Get a Job Doing Qualitative Marketing Research

Qualitative market research is an important tool used by businesses to identify customer needs and people’s perception of a product with the goal of meeting those needs. This can be done by improving product lines, distribution, sales strategies and all the other things that will increase its sales and generate more profit.

Educational Attainment and Skills Employers Look For

Even entry level jobs in this field favor a bachelor’s degree holder and most companies require a master’s degree for higher level positions. Although any baccalaureate degree is acceptable, there is a bachelor’s degree course that focuses on market research. Other preferred courses are degrees in statistics, mathematics or computer science. A background in economics, business administration or the social sciences adds to a more impressive resume.

The Marketing Research Association, a non-profit trade organization composed of member companies, offers professional research certifications that attest to professional competency and increases your advantage over other applicants in job-seeking. There are certain criteria to be met in experience and knowledge before one can be certified. Internships and sales job experiences are helpful for a marketing career. So are exposures to work doing data analysis, writing reports and making surveys.

To land a job doing qualitative research for sales, employers look for specific skills and competencies. Computer proficiency is a must since the newer methodologies in conducting market statistical studies makes extensive use of computer software. Analytical thinking skills are necessary to understand and scrutinize massive quantities of data. Communication skills involve conversing with people to gather information, interpret them and present them to clients. Other valuable capabilities are critical thinking competency and detail orientation because the work entails precise data analysis and assessment of information gathered to determine the action plans.

Duties of a Qualitative Marketing Researcher

Traditional qualitative market research uses two methodologies for data gathering: focus group discussions and in-depth interviews. The former makes use of a small group of eight to ten respondents in a discussion during which their behaviors, perceptions and attitudes toward a certain topic are solicited and explored. The latter is a one-on-one interview by phone or in person for more complex issues.

Modern methodologies are carried out with the use of computers. These include webcam groups, online bulletin boards, video diaries, mobile research, email surveys and other techniques that are constantly being tested. Hence, these occupations call for working, usually alone, on the computer – amassing data and assessing them and making reports. Depending on needs, longer hours of work may be required.

Typical Duties of a Qualitative Marketing Researcher

The qualitative market analyst usually works on small groups to collect large amounts of information. They communicate with respondents through the internet, by phone or in person to gain insights into their behaviors and opinions, research a topic, analyze and interpret data, and prepare reports, graphs and tables and present them to management. Their tasks include monitoring and forecasting of sales trends, measuring the effectiveness of marketing strategies, formulating plans and proposals.

Most of these tasks are done using specialized statistical software, so a market specialist must have computer knowledge and learn how to use these specific programs.

A market research job is challenging and mentally stimulating. It draws out a person’s creativity by discovering new ways to do things. According to data from the US Bureau of Labor Statistics, the annual mean wage for market research analysts as of May 2011 is $67,130, with the lowest ten percent being $33, 490 and the highest ten percent at $112,560.

Market Research – Benefits, Methods and Analysis

Market Research is an exhaustive organized process where informative and relevant data is collected for a market/ product or a service. This data is used to study and analyse current market scenario and build future projections which can be used for business planning and strategic moves.

Market Research: Benefits

– Assists in future planning of the business. E.g.

  • Should the company expand its product line
  • Will the product be profitable

– Makes Decision Process easier

– Gives factual information (thus breaking business myths/ and individual perceptions)

– Reduces risks

– Assists in identifying competitive edge

Small or big all enterprises can and should take strategic decisions after conducting a market research in the related field.

Market Research: Methods

There are broadly two types of research

1. Quantitative Research

In this process numerical data is generated which measures the market’s phenomena and demands. This is used for statistical analysis using various mathematical and computational techniques. It quantifies attitudes/opinions/behaviour on a sample and is then extrapolated for the full sample. This is usually conducted through surveys and questionnaire.

2. Qualitative Research

In this more insights and understanding is measured for the topic. It explores various options and gathers opinions. This kind of data is collected through interviews, group discussions etc. The insights are then used to explore various business decisions.

Market Research: Analysis

This is the trickiest part as data collected has to be strategically used in gaining intellectual analysis. Business experts and market research analysts are very well acquainted to do this work.

It is very exhaustive work and various techniques & tools are used to get useful conclusions. Interestingly the same data can be used to make different inferences depending on the research needs and goals. Some common data analysis types are briefed –

Data mining – this technique focuses on modeling and discovery of knowledge discovery for predictive purposes. This method is not useful for descriptive purposes.

Business Intelligence – this technique focuses on business related information covering data analysis that relies on data aggregation.

Statistical applications – it can be

  • Descriptive statistics
  • Exploratory data analysis also called EDA (discover new features)
  • Confirmatory data analysis also known as CDA (confirms the existing hypotheses about the data)
  • Predictive analytics focuses on application of statistical models for predictive forecasting or classification e.g. market growth in 2022- with data available for 2015
  • Text analytics uses statistical, linguistic, & other methods to pull out data and classify the information received from text sources.

This analysis is then constructively used in the business planning bringing a profitable inclination towards the decisions taken. Business planning plays a major role which reflects the survival of the business.

Hire a Market Research Company to Make Your Business Grow

Many of the companies these days understand the need and importance of hiring Companies for their business. This results in grabbing competitors’ market share and improving the product and service line they offer. Let’s understand the need of online from a company. reports from a company help your business to grow with right customer base. companies are efficient in online which helps you to get stats and reports for your business segment. Let’s discuss in more detail how companies can help your business flourish the way you want.

There are lots of companies worldwide who are efficient in providing you reports which is required when you start a new business, or a new business venture, or taking edge above competitors. companies have team of expert research analysts who are professionally trained to work in specific market segments for companies to provide them reports they need for. Drafting reports is not a layman’s job as it needs a lot of thinking to come up with stats and information from reliable sources. If you are starting a new company you will definitely not like to take risks and this is where you will look for reports to let you decide the way to transform the new business to a successful business.

When you start a new business you always have hundreds of questions in mind and they all need to be answered which can be done by company. Online is the tool which is used as secondary research tool by a company. companies have subscription to many authentic research sources which they use to draft while online. Research analysts who work with company do know how to use online tools and draft authentic reports that will help companies to compete this competitive market.

Online market surveys play vital role for successful and new companies as well looking to establish their market stand. Even if the company is running successfully for many years, if you know they are successful due to online market surveys they get conducted from companies. Companies always look to do something new and increase their market share. And this is possible only with online market surveys from known companies. Companies do hire companies to draft feedback forms, survey questionnaires to know views from their past or new or potential clients. However, online market surveys are not only necessity for old companies but this is equally important for new companies to understand what client needs.

So when you look to start a new business to make your old business successful do thing of hiring company such as Visha Consultants who will not only make your business flourish but will also help you in getting your business established. So why take pain searching for clients when companies will help you in building potential client base leads to let you contact them for your business products and services. Next time you are looking for online and online market survey visit http://www.vc-india.com.

Get the Most From Market Research Companies

Market research companies help your company and businesses to grow with pace you want providing market stats and reports with deep market analysis. Hiring a company is always a good decision for new start-ups and also for growing business. Reports with eye on future market trends, competitors and with view to customers’ perspectives always is helpful for all businesses. When a company hires a company, that’s always a right decision for the betterment and growth of the company.

Keeping an eye on future market and potential clients is what a good business house thinks of. Past market trends and future market trends always help to analyze the potential market situation in particular market segment. That’s possible with survey which is provided by companies with their expertise to target certain people to respond. Survey is not mere asking people about their response to certain product or services, but it is aimed to know what customers needs, likes or dislikes, their outlook on new products. Survey can also help the companies to come out with changing market trends and new perceptions about the products.

Company has team of research analysts who understand and analyze the market scenario with the help of online. Online is not a mere simple research tool for a company but this needs expertise to use in the right way to come up with authentic market stats and data. Data collated with online is well drafted in the form of reports delivered to companies who need for their market segments. To make a survey successful you need a database of past clients, present clients or potential clients as per the need to which survey is aimed.

When a company hires companies their aim is to know what is the market demand, what new concepts are coming up in the market, what the customers are looking at. This is possible only with certain questions the company gets answered with online done by companies. Doing online is not as easy as it spells, but it needs a certain amount of expertise, knowledge of particular market segment, understanding the importance of research resources to fetch the authentic data.

I am sure this article will help the growing companies to understand the importance and usefulness of reports from companies. Online is the well defined research tool used these days to know the market scenario, do competitive analysis and come up with new concepts which are the need of the current competitive market? All this is possible with the help of company who understand what the client needs, what sort of reports is the best for your business, gets the questions answered with online market survey and who else than Visha Consultants can provide the same. The company is the best company in India who understand the market well to help your business grow. To know more well visit http://www.vc-india.com